Work was absolutely nutso last week which is why I’ve been MIA. So I have finally figured out my Unique Selling Proposition (USP). The formula to follow is “My shop is THE …. (enter USP here).”
So here we go:
“My shop is THE place for tees, pins, and small accessories with one-of-a-kind designs that celebrate PRIDE and support the LGBT+ community.”
It should be noted that a USP doesn’t have to be catchy – this is not your shop’s tagline. But it should be descriptive, specific, and identify what sets your shop apart.
Now I’m learning about the market, such as all the various rainbows that represent different parts of the LGBT+ community. I have been having fun creating some designs. Here’s a little taste of some potential button designs that I’ve made so far:
Recognize the pigeons? I went back to my original designs and put rainbow scarves on them. Haven’t decided whether or not I will add words to these.
Working title for the brand is Freyja’s Rainbow (named after my daughter).
Next on the business track will be lessons on pricing your goods.
Til next time! Davida