This blog is for me. It’s a place for me to share my personal Design work and my Every Rainbow work. But it will also be a place to talk about my experiments to grow a side business, my musings, my frustrations, stuff from my personal life, and whatever else I care to share.
I will break the rules with this blog. It will not be targeted. I will not think about my target audience. I’ve been trying a 1000 different ways to grow a design business. It’s been glorious, frustrating, and full of stops and starts. I find that I often want a single outletto share all the things I’m thinking about and all the stuff I’m trying.
So, this will be a garage sale. It will be a mishmash. It will be my diary. I’d love for you to enjoy it, too, but if you don’t that’s OK, too.
My name is Davida Fernandez. I’m a (mostly) self-taught visual designer, illustrator, watercolorist, serial sketcher, and more.