Defining the customer first

In the workshop I am taking we are to define who our ideal customer is first, and then develop the product that customer would love to buy. We are to start narrow, with a single customer persona and a single product, and then expand from there.

I did a lot of brainstorming over the past couple of nights and came up with a long list of attributes, titles, styles, abilities, and interests that spoke to me.

Of course, the type of work I want to do will inform my choices here. I’m not going to define my customer as white mid-60s dude who loves golf and ships in bottles. However, neither should I take what I already do and try to twist reality to create a customer who will buy what I’m already trying to make.

Obviously I want to create products that involves one of three things: surface pattern designs, illustrations, or creating tutorials.

I love love love creating tutorials (I even have one up on Skillshare!) — but I feel that I would be in a better place to create tutorials when I have some real credentials behind me. No one wants to learn from another amateur, right?

Anyway, below is the list I have come up with. Just writing this down made me realized how scattered and wide my area of focus was! Getting this down to a really specific profile or ideal customer is going to be a real challenge for me. Surely this is really hard for everyone to do, right?

Anyway, I thought I’d put down my huge list here. To be clear, this is a complete dump of all descriptions I could come up with that actually made me think “Yes.” My next steps are to dramatically cull, edit, and choose from this list. Something where I can say that my ideal customer is a geek mom in her 30s who loves crafting and DIY, and knows her way around a computer. Actually, that’s not too bad. I just typed that all out without really thinking about it. Maybe I should listen to my subconscious. Or maybe I should print out a poster of these words and throw darts at it.

WHO

  • DIYers
  • Crafters / Makers
  • Home decorators and designers
  • Geeks / Hipsters
  • Academics
  • Amateur designers

ATTRIBUTES

  • Disposable income
  • Impulse buyer when the bar is low
  • Heavy online user
  • Wants to be unique
  • Tastes run to the unusual, quirky or humorous
  • 20-40s
  • Tech savvy

STYLES

  • Retro/Vintage 70s
  • Mid Century Modern / Mod (50s,60s)
  • Eclectic
  • Whimsical
  • Novelty/Kitsch/Curios
  • Modern
  • Minimalism

ABILITIES

  • Tech savvy
  • Web savvy
  • Cricut
  • IPAD / Apple
  • Adobe
  • Graphics programs

INTERESTS

  • Pet lovers
  • Wild animal lovers
  • All animal lovers
  • Science
  • Astronomy
  • Chemistry
  • Biology
  • Self improvement
  • Time management
  • Budgeting
  • Bullet journaling
  • Crafting and crafting supplies
  • Stationery
  • Digital creation
  • Home decor
  • Paper
  • Office supplies
  • Feminism
  • Environmentalism
  • Body positive
  • LBGTQA+
  • Self Expression
  • Activism
  • Bookworms
  • Grammar nazis
  • Word lovers
  • Music lovers

Author: divafern

My passions include art and illustration, surface pattern design, critical thinking, science, the pursuit of truth, cute animals, and true crime.

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